⚠️Only available for #residents of #Argentina and #Uruguay⚠️
Our client envisions a world where the experience of selling or buying a home is simple and enjoyable for everyone. They offer a comprehensive cloud-based platform that enables residential real estate agents to deliver exceptional service to their seller and buyer clients. Founded in 2012 as one of the fastest-growing technology companies in a nearly $4 trillion industry, they have built a world-class engineering team that operates the only comprehensive platform in the real estate industry. Our client is convinced it can do much more and needs your expertise in building modern cloud services to evolve and create products that improve every step of the real estate agent experience, from first contact with a client to closing the deal.
The Mission:
Our client seeks a results-driven Paid Media Specialist with a proven track record of designing and executing high-performance acquisition campaigns aimed at top-tier real estate agents. Your passion for digital marketing and analytics will help us target and attract experienced agents within active the company markets.
What You'll Do:
- Develop and Implement Strategic Paid Campaigns: Design comprehensive, multi-channel paid media campaigns across search, social media, display, and other relevant platforms, aligning messaging with our goals of attracting high-producing, experienced real estate agents.
- Data-Driven Targeting: Utilize market research, audience segmentation, and a deep understanding of real estate industry trends to identify and target qualified agent personas effectively.
- Campaign Optimization: Continuously analyze campaign performance metrics (ROI, CPA, conversion rates, etc.) to identify optimization opportunities, test creative solutions, and refine targeting strategies.
- Budget Management: Skillfully manage advertising budgets across platforms to maximize spend efficiency and campaign impact.
- Collaboration is Key: Work closely with the Demand Generation team, creative teams, and external vendors to develop compelling ad copy, landing pages, and visual assets that resonate with our target audience.
- Reporting & Insights: Provide clear and insightful reporting on campaign results, identifying areas of success and suggesting ongoing improvements.
What You Bring to the Table:
- 3+ years of experience in a paid media/acquisition role, ideally with B2B or high-value customer acquisition experience.
- Expertise in Paid Search and Paid Social: In-depth knowledge of Google Ads, Facebook/Meta Ads Manager, Google Ads, etc. Proficiency in bid strategies and audience targeting a must.
- Analytical Mindset: Ability to translate complex data into actionable insights and make data-informed decisions.
- Real Estate Acumen (Bonus): Understanding of the real estate landscape and agent motivations is a major plus.