⚠️Only available to applicants residing in Latin America⚠️
We're looking for a data-driven Marketing Analyst. This is a full-time marketing position on the Marketing Solutions Team and offers enormous opportunities for the right individual to drive impactful work that leads directly to revenue growth. This individual will help to enhance sales and marketing impact by examining engagement and performance metrics on demand gen campaigns, demographic and agent persona targeting, internal data feeds and operational datasets to create actionable feedback and enhance
campaign efficiency. This person will assist with regularly tracking against goals and develop high-level reports that provide insights to our marketing, sales and product/engineering teams.
If this sounds like an interesting opportunity we’d love to hear from you! The ideal candidate is a data junkie who loves measuring the performance of marketing to deliver revenue impact. You have 3+ years of experience in cross-channel marketing analytics, have tracked and reported on digital campaigns (email, Instagram, Facebook, Google SEM, and beyond) and landing pages, has translated KPIs into measurable objectives and testing roadmaps and have worked in close partnership with sales teams.
You Will:
● Partner with marketing and sales stakeholders to translate business KPIs into specific and measurable objectives and testing roadmaps across multiple product offerings and geographic regions.
● Assist with developing, maintaining, and tracking high-level reports that provide insights into effectiveness, optimization, and business impact.
● Regularly measure campaign/landing page performance and communicate recommendations for improvement to marketing and creative stakeholders including optimization, segmentation, targeting, etc.
● Partner with data intelligence stakeholders to develop user-friendly, self-service demand generation dashboards, reports, and business insights in the appropriate visualization systems.
● Assist in managing lead lifecycle and lead scoring model.
● Ensure data structure, integrity, and collection processes are aligned with reporting and business needs, including tracking and attribution of multi-touch user journeys.
● Support ad hoc reporting needs for key executives as well as goal-setting and forecasting efforts for marketing leadership.
● Ensure a highly productive relationship with sales, driving strong alignment on campaign strategy as well as pipeline and win-rate objectives reducing their cold-calling efforts.
● Assist in developing strong marketing attribution models and understand which channels effectively drive prospect engagement.
What We Look For:
● 3+ years of marketing analytics experience working for fast-paced companies.
● Hands-on experience with systems, including Salesforce and data visualization tools
such as Google Data Studio or other.
● Analytical mindset with demonstrated ability to work through ambiguous problems using
structured and unstructured data.
● Excellent oral, written communication, and interpersonal skills.
● Detail-oriented and able to prioritize and multitask.
● Particular tools experience in Marketo, Salesforce, or other B2B enterprise-level marketing automation suite is preferred.
● Solid understanding of marketing and sales concepts, terminology, and principles.
● Someone who is highly collaborative (without ego) and can move fast.
● Experience in building lead scoring models and managing the routing, scoring, and optimization of leads is a plus.